Hi, I’m Mel 👋

I design and build events and content strategies that resonate with audiences and support independent and creative communities — leading teams and working hands-on.

For over 15 years, including more than a decade at Airbnb, I've helped teams identify the right programs to build, then turned those ideas into meaningful, long-running initiatives across global markets — spanning live experiences, content, and education.

I work closely with partners from early concept through production and launch, blending strategic thinking and creative instincts with clear systems and thoughtful execution.

I care deeply about people, building great teams, craft, and collaboration, and I'm especially drawn to work where storytelling, community, and purpose come together at scale.

✉️ melissa.abe@gmail.com