MELISSA ABE

Brand Strategist +
Executive Producer

I create experiences, spaces, content, and strategies that bring people together, build communities, and make people care.

For over two decades — including 13+ years at Airbnb — I’ve spent my career understanding what turns an idea into something people want to be part of.

I’ve built brand strategies, live events, content, stories, and cultural moments that connect people to brands, places, and each other.

My work brings together strategy, storytelling, creativity, and production — connecting ideas, teams, spaces, and details to create experiences people remember.

EXPERTISE

→ Brand Strategy + Storytelling
→ Experience Design + Spaces
→ Community Strategy + Engagement
→ Content Strategy + Editorial
→ Culture + Connection
→ Creative + Executive Production

CONNECT

Say hello.

melissa.abe@gmail.com
LinkedIn

New York City 🗽

SELECTED EXPERIENCE

Airbnb
Instagram
Delta
Samsung
Moleskine
Dwell Magazine
GOOD Magazine
Civic Entertainment Group
Cash Studios