I create experiences, content, and strategies that bring people together, build communities, and make people care.
I’ve spent my career understanding what brings people together — what makes ideas spread, how communities form, and why some moments create lasting connection.
Over two decades — including 13+ years at Airbnb — I’ve turned that understanding into brand strategies, content, experiences, stories, and cultural moments that helped shape one of the world’s most community-driven brands.
My work brings together strategy, storytelling, creativity, and production — connecting ideas, teams, and details to create experiences and stories people want to be part of.
