Melissa Abe (she/her) is a senior-level brand marketing creative leader. She is a force of creativity with over a decade of experience working with some of the most recognizable, community-centered brands of our time. Most notably, she’s spent nearly seven years leading award-winning global campaigns for Airbnb and was one of the proud pioneering minds behind the iconic Airbnb Experiences extension. Mel is a strategic visionary with an entrepreneurial spirit and a sharp ability to analyze and engage audiences by leading campaigns that resonate and lead to growth. She wholeheartedly believes that people are at the core of every brief.
She is a natural connector and highly intuitive by nature and has a knack for bringing talented, driven, and genuinely kind people together across cultures, languages, and perspectives to deliver meaningful work for brands with purpose. As an experienced mindfulness meditation teacher, Mel always leads with humanity and empathy, promoting a safe, inclusive, and conscious work environment where everyone can flourish to their fullest potential.