MELISSA ABE

CREATIVE STRATEGY + EXECUTIVE PRODUCTION

Based in New York City 🗽
Working (mostly) everywhere 🌐︎

I shape ideas that work for the business and matter to people—then bring them to life through experiences, spaces, content, and programs.

At Airbnb, I’ve spent more than a decade working across brand, community, culture, and experience. I’m at my best when the ambition is big, the path isn’t obvious, and someone needs to connect the strategy, story, people, and moving parts.

My work earns attention, creates connection, and sticks with people.

EXPERTISE

→ Brand Strategy + Storytelling
→ Experience Design + Spaces
→ Community Strategy + Engagement
→ Content Strategy + Editorial
→ Culture + Connection
→ Creative Direction + Executive Production

SELECTED EXPERIENCE

Airbnb
Instagram
Delta
Samsung
Moleskine
Dwell Magazine
GOOD Magazine
Civic Entertainment Group
Cash Studios