Hi, I’m Mel 👋 I’m a strategist, creative lead, and executive producer focused on events and content that connect with real audiences.

I work closely with teams to shape what gets made and bring it to life — from early ideas and narrative direction to production and execution. My work blends strong creative instincts with clear systems, helping turn complex ideas into experiences and content that feel thoughtful, intentional, and resonant.

Over the past 15+ years, including more than a decade at Airbnb, I’ve produced global education programs, editorial video series, and large-scale live experiences in support of people building independent work — from hosts and founders to writers and creatives. Across formats and scales, my focus is always on clarity, craft, and audience connection.

I’m especially drawn to work where storytelling, community, and purpose come together — and where good ideas are supported with care and follow-through.

✉️ If you’d like to connect or learn more about my work, feel free to reach me at melissa.abe@gmail.com