Hi, I’m Mel — a creative leader who turns ideas into meaningful stories and experiences across video, editorial, live experience design, and creative direction.

I work at the intersection of storytelling, brand strategy, and digital content production, shaping work that feels human, intentional, and culturally aware. My craft sits in bringing ideas to life end-to-end: concepting, writing, producing, and shaping the creative vision with care.

For more than a decade, I’ve helped shape Airbnb into the cultural brand it is today — developing narratives, gatherings, and content grounded in hospitality and human connection. I’m known for my ability to synthesize complexity into clarity, curate with taste, and create moments where people feel a sense of belonging.

My work spans global campaigns, immersive live events, education content for small businesses, and community-driven storytelling. Whether through video, narrative, or live experience design, I’m most energized by helping people and brands express their voice in ways that resonate deeply.

Today, I lead creative within Airbnb’s Employee Experience team, crafting internal storytelling, digital assets, and culture-building moments for our global workforce. Across every project, my intention is the same: bring people together, create clarity, and make the work feel alive.

This site offers a glimpse into the ideas I’m shaping — and the people and communities that inspire my work.