I specialize in crafting brands that forge deep connections with people. As a member of the Airbnb brand team from 2013 to 2020, I had a key role in transforming the company from relative unknown into the cultural phenomenon it is today.
Today, I'm privileged to work as a Creative Lead at Airbnb, where I focus on enhancing communication to engage across our global, distributed company. Whether it's digital narrative campaigns or in-person experiences, I spearhead the strategy and execution, ensuring both relevance and resonance. Each initiative is developed with a design-thinking approach, ensuring a dynamic and iterative approach to reach our goals.
If you want to learn more about my professional journey, please check me out on LinkedIn here.
On occasion, I host a creative peoples networking event in New York. If you’d like to be put on the list, email melissa (dot) abe (at) gmail (dot) com.
Let’s connect!
Me on a blissful day in Favignana, Sicily, where I spent QT with my family and husband. We biked around the island, swam in the crystal-clear mediterranean sea, and savored freshly squeezed orange juice on our way back home. It's my go-to 'happy place' whenever I need a mental escape. I invite you to picture yourself on that bike instead of me, enjoy! 🍊🌊 😁