Sabra x NY Design Week
Traces with Emilie Baltz
Client: Sabra Hummus
Role: Creative Producer
To celebrate National Hummus Day, Sabra Dipping Company naturally encouraged people to eat hummus—but also had consumers make art in the process. The hummus brand partnered with experiential artist and designer Emilie Baltz to present Traces: The Unofficial Meal, an interactive eating experience, at the Design Junction's Dwell on Design.
Designers, media, and the public were invited to the interactive “eatstallation,” in which Baltz presented various ingredients—including hummus, pita, veggies, and condiments—in an artistic presentation on tables in a pop-up kitchen. Participants were encouraged to use their hands to create abstract “paintings” with the ingredients and eat throughout the process.
The experience and design event, which took place at ArtBeam Gallery, was part of New York's citywide NYCxDesign, an annual celebration of global design.
Photo: ©Jack Sommer